components
Image (design)
Chameleon provides a predefined set of ratio-based imagery which acts as the foundation for a modular system that scales across all brands.
Available image ratio's
Below you can find the current available set of image ratio's.
Avoidance of homogeneity
During co-creation sessions with our news brands, we defined and agreed-upon a maximum of two image crop ratio's per brand. Ensuring both visual consistency and workflow efficiency. Editorial staff teams don't have to worry about awkward misplaced crops after uploading assets. This approach results in a modular, but structured freedom in which brands can differentiate by choosing ratio(s) that express their brand identity.