Multibranding ()

As discussed in Foundations, values that make up the identity of the brand, are stored in JSON values. These foundations are then converted to platform-specific tokens that can subsequently be used in components.

While a great deal of these properties contribute to the identity of the brand, a number of them don't have a clear branding value or are not regarded as vital to a brand's branding.

To not force a brand to define all needed variables, the concept of Whitelabel was born. Whitelabel is a brandless brand that disposes of all the values. These values are a set of sensible defaults that are a great starting point for most brands.

As said, Whitelabel is the starting point for all brands. To define a brand, it's sufficient to provide the values the brand wants to overwrite. While a brand has the freedom to overwrite every single value, brands can also provide just a single value. The values they provide, are then merged with the values defined in Whitelabel. The result is the total set of tokens, which is a mix of brand-specific values completed with the sensible defaults provided by Whitelabel.

This makes onboarding a new brand a mater of gathering the needed branded variables, running the assemly and out comes a fully functional brand. Brands can always start by providing a bare minimun (e.g. a primary color and a primary font), which will already result in usable branded components. Over time, more brand-specific overrides can be added, to further support their branding efforts.